Wonderfully Wild for Industry
Get behind the Sapphire Coast Wonderfully Wild brand campaign.
Our Wild is Wonderful, it's inviting and reinvigorating, it's pristine and unspoilt, it's unique and what sets us apart in a crowded nature-based destination space.
Wonderfully Wild is the Sapphire Coast, always-on brand campaign that is about a renewed focus on our strengths and building a platform to deal with the competitive years ahead. We are now seeing the domestic market increasingly cluttered with nature-focused tourism destinations. Everyone is selling landscape and coast under the ‘we are so natural’ banner. Whilst we will always tell the story of our natural landscape and wildlife, Wonderfully Wild Sapphire Coast embraces the incredible characters, experiences and community that bind us.
We will leverage this strong and adaptive brand to develop seasonal campaigns which will use Wonderfully Wild as their foundation, draw on partnered marketing opportunities and align with key messaging and strengths relevant to visitors and the current season.
Our spring is full of Wild Encounters, set to leave visitors feeling rejuvenated and in awe of our whale watching experiences and abundant local produce.
Our summer invites you to feel free and dive into the Wild Water of our crystal-clear beaches and taste oysters plucked from pristine estuaries.
Our autumn is the season of adventure where you can experience Wild Rides on land and at sea - ride wild down our mountain bike trails, paddle our rivers and lakes and hike along our ancient coastline.
Our winter immerses in our Wild Life where you can connect to the local culture, creativity and history of our wild coastline.
A large array of campaign imagery and video is available here for you to get involved and share the Wonderful Sapphire Coast brand and our seasonal campaigns.
The more we get behind the key messages, share the content and hone in on the theme...the more new visitors, and old, will come for a Wonderfully Wild experience.
The campaign uses a playful and gentle juxtaposition of words and images.
Our Wild Water is calm and inviting.
Our Wild Life can be with friends at a distillery, or immersing yourself at a local festival.
Our Wild Encounters can be with our gentle giants of the sea during the whale migration.
Our Wild Nights can be star-studded skies on view from the tent.
Our Wild Rides can be a gentle paddle down a pristine estuary.
Wonderfully Wild campaign video
In case you missed it, check out our brand new Wonderfully Wild TVC.
You can download below and share on socials. Keep an eye out as we release more videos for you to use on your media channels.
Download the 60 second clip via Vimeo
Download the 30 second clip via Vimeo.
Download the 15 second clip via Vimeo
Seasonal Campaign Assets &
Wonderfully Wild Industry Resources
Even a little bit of collaboration can help
Every time someone shares our destination story with a visitor, we are laying another building block in the goal of bringing more of the right visitors here, more often, at the right time, and with more spend.
So whether you are a small or large business, you can help.
Link to sapphirecoast.com.au on your website to get visitors experiencing what the whole region has to offer
Using our hashtags in your social media #sapphirecoastnsw #sapphirecoast
Tagging our official Sapphire Coast Facebook and Instagram in your digital marketing @sapphirecoastnsw
Using our Wonderfully Wild imagery and messaging on your social accounts and your websites
Using our video content and messaging in your own video marketing campaigns
Bega Valley Shire Council supports destination marketing by funding and working in partnership with Sapphire Coast Destination Marketing and our Visitor Information Centres to help promote the Sapphire Coast and its visitor economy.
Imagery courtesy Sapphire Coast Destination Marketing,
David Rogers Photography & Destination NSW.